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References

[1]. Survey conducted by agency on behalf of J&J. Comprises 3 years of consumer data collection from 14 countries. Presented during Ad Board 2013 with 4 UK-based KOLs.

[2]. MyRhythm - McNeil Products Ltd. The Uncomfortable Truth Survey, June 2011

[3]. Diarrhea  - Kenneth D. Fine

[4]. Reddy N Alcohol-Related Diarrhea

[5]. Jensen-Jarolim E et al Hot Spices Influence Permeability of Human Intestinal Epithelial Monolayers American Society for Nutritional Sciences 1998

[6]. J Clin Psychiatry. 1981 May;42(5):185-8. Somatic manifestations of caffeinism. Victor BS, Lubetsky M, Greden JF. Abstract

[7]. http://www.naturalnews.com/023469_sorbitol_diarrhea_patients.html

[8]. The epidemiology of food allergy in Europe: a systematic review and meta-analysis B. I. Nwaru 

[9]. Source: Wang J Food Allergy

[10]. Source: NHS Choices Food allergy or Intolerance (http://www.nhs.uk/Livewell/Allergies/Pages/Foodallergy.aspx)

[11]. Source: NHS Choices (http://www.nhs.uk/Livewell/Allergies/Pages/Foodallergy.aspx)

[12]. Source: IMODIUM website (but MyRhythm says 37% - Source: McNeil Products Ltd. The Uncomfortable Truth Survey, June 2011)

[13]. Bernstein MT

[14]. Whitehead et al Evidence for exacerbation of irritable bowel syndrome during menses Gastroenterology. 1990 Jun : 98 (6):1485-9. Bernstein 2-14. Dajani EZ, Shahwan TG, Dajani NE: Prostaglandins and brain gut axis. J Physiol Pharmacol 2003, 54(Suppl 4):155-164.

[15]. Amoxicillin 250 mg SPC

[16]. http://www.nhs.uk/Conditions/Diarrhea/Pages/Causes.aspx

[17]. http://www.patient.co.uk/doctor/gastroenteritis-in-adults-and-older-children (Gastroenteritis; NICE CKS, August 2014 (UK access only))

[18]. IMODIUM website - 1. Incite Marketing Planning. Imodium U&A: Strategic Growth Opportunities, July 2009

[19]. http://www.cdc.gov/ncidod/dbmd/diseaseinfo/travelersdiarrhea_g.htm

[20]. http://www.nhs.uk/Conditions/Gastroenteritis/Pages/Symptoms.aspx

[21]. IMODIUM website (but MyRhythm says 85% - Source: Incite Marketing Planning. Imodium U&A: Strategic Growth Opportunities, July 2009)

[22]. IMODIUM UK website

[23]. http://www.webmd.com/digestive-disorders/features/what-are-probiotics. ImoFlora website.

[24]. Source: J Clin Psychiatry. 1981 May;42(5):185-8. Somatic manifestations of caffeinism. Victor BS, Lubetsky M, Greden JF. Abstract.

[25]. http://www.webmd.com/digestive-disorders/features/what-are-probiotics

[26]. Source: ImoFlora Professional toolkit